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Marta Cretu
Data Developer | Data Scientist at Exacaster
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Work Experience
2014 - Present · 10 years and 11 months
Data Developer | Data Scientist
2019 - Present · 5 years and 11 months
Senior Data Analyst
2018 - 2019 · 1 years
Data Analyst
2014 - 2018 · 4 years
Company Details
51-200 Employees
Exacaster is a technology and professional services company that helps take your customer value management to the next level. The Exacaster Customer360 is our flagship software product, helps telecom and retail marketers consolidate customer data, predict customer behavior, execute model-driven or event-triggered multi-channel campaigns and measure their impact. We bring proven customer acquisition, value management and retention processes that rely on data and not on gut feeling. We leverage nearly complete sets of all internal enterprise data consisting of transactions/sales receipts, call records, mobile data records, network-level data, CRM activity data, web browsing data and more, plus external data which can be obtained in the market such as mobile device profiles or location demographical profiles. These data sets are merged into comprehensive customer 360-degree views which serve as the basis for further analysis and automation. Our software is used to crunch behavioral data on more than 40 million consumers daily across Europe, the United States and Latin America. To learn more see www.exacaster.com
Year Founded
2011
Social Media
LinkedinFacebookTwitter
Industry
Information Technology & Services
HQ Location
Basanaviciaus st. 26 Nordic 26 Business Center, V floor Vilnius, Lithuania LT - 03224, LT
Keywords
Churn PredictioPropensity modelingUp-Sell TargetingOffer personalizatioLoyalty Program AnalyticsDeep LearningPromotion Impact AnalysisHadoopRevenue ManagementCustomer Retentio
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