WHO WE ARE Niche Arabia has been Saudi Arabia's premier luxury communications agency since its inception in 2011. Through a multifaceted approach to publicity, marketing, branding, and consultancy, Niche Arabia generates creative initiatives that position its clients for optimal market penetration and sales in key markets throughout the Middle East. Featuring a portfolio of esteemed international brands from various industries such as automotives and FMCGs, to beauty and fashion, tourism and entertainment, Niche Arabia has conceived groundbreaking events, media campaigns, and activations across the GCC, establishing itself as an invaluable resource for companies seeking to engage the Khaleeji consumer. Clients achieve strategically placed media coverage and publicity in collaboration with a world-class team of multilingual publicists, marketers, branding experts, and content creators, who drive business development through innovation while maintaining key brand positioning.