Suppilog is in the business of Enabling Prosperous Relationships. Suppilog is digital whole seller that brings the benefits of sharing economy into B2B trading and was titled the "Uber of consumer good business" by the leading Finnish business newspaper Kauppalehti. Suppilog enables direct selling of goods from marketers to retailers over all channels and categories. The business ecosystems consists of Suppilog.fi trading platform, integrated logistics partners, companies that sell and buy consumer products. Our business idea reshapes the value chain of B2B2C business by cutting cost, complexity and capital needed while cutting CO2 emissions.