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Mark Squillante
Director Of Insights & Strategy at Playfly Sports
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Work Experience
Sep 2021 - Present · 3 years and 3 months
Director Of Insights & Strategy
Sep 2022 - Present · 2 years and 3 months
Associate Director Of Insights & Strategy
Sep 2021 - Aug 2022 · 11 months
Insights Manager
Jun 2016 - Aug 2021 · 5 years and 2 months
Company Details
501-1000 Employees
Fan Focused, Data Driven. Playfly Sports is a sports media, marketing and technology business centered around the team, league, brand, and network. Our belief in ‘Fandom as a Service’ and focusing on a consultative, data driven approach to reach, engage, monetize and measure fandom gives our property and brand partners a competitive advantage. Playfly operates a growing portfolio of multi-faceted fan-focused divisions with capabilities that include exclusive MMR management, media and sponsorship activation, custom creative and digital content production, valuation and consulting, and development of new revenue-driving platforms and technologies. Since its inception in 2020, Playfly Sports has grown to become a real force in the high school, collegiate, esports and pro sports sectors. We emerged with the goal of providing a new and different approach to navigating the sports industry. As the fan experience continues to rapidly evolve with the growth of digital streaming and fan engagement, the driving force behind our company is building a digitally enabled, full-service sports marketing business. Playfly Sports: Fan Focused, Data Driven.
Year Founded
2020
Social Media
LinkedinFacebookTwitter
Industry
Spectator Sports
HQ Location
22 Cassatt Ave Berwyn, Pennsylvania 19312, US
Keywords
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