MS
Mark Simpson
Advisory Board Member at Rubysoda
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Work Experience
Advisory Board Member
Jan 2021 - Present · 4 years
Business Improvement Manager
Jul 2018 - Jan 2021 · 2 years and 6 months
msimpson enterprises
Retail Services Consultant
Nov 2008 - Dec 2009 · 1 years and 1 months
Company Details
2-10 Employees
Influencers are big with under 30’s. 17% of companies spent over half their marketing budget on Influencers in 2019. 61% of marketers consider it difficult to find relevant influencers for a campaign. INFLUENCER management is labour intensive and has no direct correlation to ROI. In fact, no one in the industry can successfully point to a fool-proof ROI model. Until now. We believe that enabling Influencers to monetise is the key for us to build an all reaching Influencer-led marketplace. Current online e-commerce transactions are largely two-way interactions. There are buyers and sellers. Even when a referral is involved in the sell - that referrer is not always remunerated well or successfully. Three-way transactions should be the norm. Buyers (The Shopper) choose their purchasing recommendations and advice from knowledgeable and trusted referrers (The Influencers). Sellers (Retailers) have a stable of dedicated and loyal referrers who act as sales agents and de facto brand champions.
Year Founded
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Social Media
Linkedin
Industry
Retail
HQ Location
St Kilda, Victoria 3182, AU
Keywords
Mobile ApplicationBusiness SolutionsRetail Marketplaceand Influencer Marketing
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