Ampifying Ideas That Matter Our starting point in 2003 was based on a simple observation: even in our technology-filled world, people still like to come together to share important ideas. This might be through a live event like an industry conference or through an online event like a webinar. Connecting through events has value. A second observation: often the best, most powerful ideas from these gatherings are not captured. If an idea isn’t captured or summarized in an easily shareable way, what value does it have? The opportunity we saw in 2003 – which we still see today – is to help organizations that host live events capture, distill, and share the ideas that truly matter from these events.