Mission Statement Radio Milwaukee seeks to reach a new generation of radio listeners on air, online and in the community with a unique and adventurous selection of music and short-form public affairs programming. Launched in 2007, it celebrates Milwaukee – its music, arts and culture, neighborhoods and community organizations. The station celebrates diversity and encourages collaboration and community engagement, while promoting a positive global identity for Milwaukee. Why Radio Milwaukee Radio can be a “town square” for a community, a centerpiece of music, cultural and social happenings. It can also break down barriers and bring people together. However, radio in general has become increasingly corporate and generic as it moves away from local interests, personalities and community. Radio Milwaukee believes that it is possible to inspire positive change in the community by presenting a unique blend of music and public affairs programming that raise the social awareness and engagement of listeners and online audiences.