What started in 1969 as a vision or ‘Search’ of two friends has grown into a philosophy and way of life for surfers and boardsport enthusiasts worldwide. Rip Curl remains committed to the mission of being regarded as the Ultimate Surfing Company in all that we do. Now designing, producing, and distributing a variety of innovative products in more than 60 countries worldwide, Rip Curl takes pride in our world-class roster of surfers and the simple objective to Live The Search.