Running your own business can be a thrilling ride, but it can also be overwhelming at times. You know you’re onto something good, but data, time and a million choices can make it difficult for you to see the true shape and health of your business. Making good decisions relies on having good information and data that’s simple and intuitive to understand and to work with. This is what Apparent is about. Bringing clarity to what’s going on, making it easy to see where you should be going, set realistic goals, and establishing the processes and ways of working to get you there. At the heart of releasing your future potential will always be an engaged, motivated team, which is why we bring them along the journey with us. Apparent helps you get from startup to grown up.