Ocean Sole is a social enterprise whose mission is to turn the earth’s flip-flop pollution into inspiring art to promote marine conservation and create employment in high impact areas. Using rubber/flipflop marine waste as an entry point and a vehicle, Ocean Sole offers real and replicable solutions to this global problem through trade, livelihood, and conservation initiatives in coastal communities. Ocean Sole works with businesses, communities, scientists, conservationists, artists, governments, industries, and other not-for-profit organizations to support actions that reduce, reuse and recycle, marine and waterway debris. It also serves the Ocean Sole company or trading arm by generating waste materials through beach clean-ups and selling goods through an anticipated global network of Ocean Sole outlet stores in high tourist coastal areas. The aim is to create purposeful profit to re-invest into and grow the social enterprise.