The independent publishing house for books and magazines that creates an exciting and glamorous world for the stylish, sassy and ambitious young woman. So Vain books publishes books about fashion, beauty and DIY authored by well-known and respected bloggers and youtubers, but also page-turning novels written by first-time authors that are all centered around the themes of "Glamour. Love.Sex". Visit also our very own online fashion magazine www.sovainmagazine.com