At Bromley (Publicis Groupe), we all call ourselves originators – believers in the power of ideas to originate change in consumer’s behavior and grow brands. We start with an ownable consumer truth. Armed with an understanding of consumer needs, desires and values, we create communications that speak to them in a truthful and respectful way, never forcing a preconceived brand message, but empowering the consumer to form their own connection. We believe that the stronger the connection between consumer and brand, the more powerfully we can originate change in the market. 30 years ago, Bromley cracked the code with its development of the Acculturation Influence Groups (AIG) strategic marketing approach. Staying true to that heritage of innovation, the agency has once again broken the mold to take in the bigger picture, launching a new proprietary tool that positions the agency as an innovator in our changing marketplace. In response to client demands for a holistic approach to the market, Bromley’s new approach embraces the complex cultural ecosystem and empowers brands to connect with a broad group of consumers regardless of geography or ethnicity. Based on real-world consumer values, Bromley’s new tool is built to last, ensuring it will be ready to meet the rapidly changing market needs of a diverse United States.