Anyone who’s experienced an aha! moment can usually recollect with giddy excitement the exact date, time and place that the proverbial light bulb came on. Often, that flash in time is the inception of a great idea. For Patrick Meiering, it was 1995 during a hike in the Colorado Mountains with his typically energetic companion, Zuke. Noticing that Zuke had become exhausted, Patrick broke off a piece of his energy bar and gave it to him. Zuke perked right up. And there it was, the moment Patrick realized that pets need healthy, all-natural treats, just as much as people do. From the beginning it has been essential that Zuke’s treats are made with only natural ingredients providing the specific nutrients your dog needs. But early on, our fledgling team realized Zuke’s was about much more than healthy treats. We consciously created a company focused on exploring and adventuring with your dog. And the pursuit of a healthier life that makes pets and people happier. This is what motivated us then, and what motivates us today. Zuke’s wants to keep the adventure going by fueling the love between pets and their people. Come to the Zuke’s office and you’ll see dogs curled up under a desk or bounding in our backyard creek. We’re passionate pet lovers just like you. Our pets are a great source of motivation and give us so much, it’s only natural that we want to give them the best. That means the finest meats, premium grains, fruits, and vegetables available. All natural ingredients. The commitment to our products stems from the love and care we have not just for our own pets, but for dogs everywhere. As Zuke’s grows, it’s more important than ever that we remain true to our original intentions – to ensure that the passion we have for our pets shapes the products we make, the company we continue to become, and world we live in.