Connecting emerging luxury wellness brands with hyper targeted affluent consumers via credible wellness content, first class events, social, digital and more. The Purist (www.thepuristonline.com) was launched by veteran editor Cristina Cuomo in May 2017 and has already made quite an impact, receiving acclaim and engaging contributors like Julianne Moore, Jerry Seinfeld and Ariana Huffington. The Purist is a content publisher with a fully integrated print, digital, social and event marketing strategy which is focused on wellness as the new luxury. Our editorial celebrates NY, Hamptons, LA , Aspen, Miami, Palm Beach, Chicago and Scottsdale, as well as other key wellness destinations across the globe.