by-bar is a Dutch fashion & lifestyle brand for women created by Barbara Brenninkmeijer since 2008 in Amsterdam. It’s known for its natural colors with colorful accents in a clean and effortless style. Barbara believes that in every person lies a beautiful soul and a unique personality. In her point of view, every woman must go where she feels most alive and say yes to new adventures! So at by-bar it’s our mission that every woman stands out more in her natural pure way. We want to create that comfortable world with beautiful products where every woman is inspired to do what she loves doing best. Twice a year by-bar launches a main Spring/Summer collection and a Fall/Winter collection, for women. Before each main collection is launched, by-bar releases also a small in-between season-collection. The company Barbara Brenninkmeijer, by-bar’s founder, started her own fashion label in 2008 in Amsterdam. From that time the business has grown year after year to what it is today. by-bar is now situated in Breda where you can find the office & showroom. With a strong team and their Dutch and Belgium agents by-bar is growing internationally and distributed in middle and high-end boutiques. Long term relations From the beginning of by-bar we worked closely together with our dedicated partners in Italy, Portugal and in India. We visit our suppliers several times a year and because of our personal contact, they feel personally involved. They are as proud as we are when they see the collection hanging in the stores or on the beautiful pictures shot by our photographer with whom we also have worked for several years. We take time to build strong relationships with our agent’s retail stores and customers because we believe long term relationships creates long time success.