MV
Marilena Viotto
Chief Operating Officer at Promotica
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Work Experience
Chief Operating Officer
Nov 2023 - Present · 1 years and 1 months
Aug 2011 - Nov 2023 · 12 years and 3 months
Group Forecast Director, International Academy Trainer
2017 - Nov 2023 · 6 years and 10 months
Head Of Tcc Group Forecast Team
Aug 2011 - Nov 2023 · 12 years and 3 months
Company Details
51-200 Employees
Promotica is one of the main Italian players in the loyalty and customer engagement field. Founded in Brescia in 2003 by Diego Toscani and listed on the Euronext Growth stock exchange in 2020, the company has gained multisector experience, creating loyalty projects for customers ranging from the large-scale distribution to the retail world, from pharmaceuticals to oil, from insurance to utilities, up to the brand industry. This multisector experience has allowed Promotica to develop an integrated and functional approach that qualifies us as the ideal partner for creating engaging and high-performance campaigns such as prize catalogues, corporate incentives, kids promotions, collections, self-liquidation and competitions integrated with digital and social solutions, anticipating consumer trends through constant investigation and research. International vocation, use of cutting-edge technologies, attention to environmental and social sustainability, but above all an approach that puts people at the core of our projects, form the entrepreneurial culture of Promotica. Thanks to a flexible and highly qualified structure, the company is able to provide a complete consultancy service to plan and develop projects, managing each of their phases: from the conception of loyalty and customer engagement programs to the creation of communication campaigns, from the supply of the prizes to logistics, from data monitoring to the measurement of results, to support customers and get to know them, to anticipate their desires and share their objectives and help to achieve them.
Year Founded
2003
Social Media
LinkedinFacebook
Industry
Marketing Services
HQ Location
Via Monte Baldo, 111 Desenzano del Garda, Lombardy 25015, IT
Keywords
loyalty and engagementloyaltyengagementmarketing
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