Memmo Unforgettable Hotels was created with the purpose of differentiating their performance in the market, seeking to assert each of their units as important instruments for the promotion, improvement and stimulation of its surroundings, providing customers with a true and authentic experience of their location. More than a place to sleep, memmo units seek to provide true emotions, making the hotel stay a vital part of the whole travel experience, that is intended to be unforgettable. The brand is based on the name memmo (memory) and the symbol of the chameleon. Only those who travel have stories to tell! The goal is that, upon leaving, guests take in their minds the sounds, the flavors, the smells and images of a unique location. The chameleon reflects a willingness to adapt to where each hotel is located. Absorbing what the best it has to offer. “We are not in the sleeping industry anymore, but in the dreaming industry”- Rodrigo Machaz in Made by Originals movie by Design HotelsTM