PDMA SoCal, the first PDMA chapter established in Southern California, serves the greater Orange County area. We are centrally located in the Southern California mega-region, the fourth largest mega-region in the US and the ninth largest in the world, home to 22 million people and a $710 billion annual economy stretching from Los Angeles to San Diego. Together with our sister chapters, PDMA Los Angeles and PDMA San Diego, we are the only professional organization in Southern California focusing exclusively on new product development, management, and innovation. We seek to create a vibrant and educated network of product development and product management professionals in the greater Orange County area.