New Channel is an entertaining and informative channel with 24 hours broadcasting. It has 96% of technical coverage. The Channel broadcasts for 2/3 of each region’s population on the Ukrainian territory. The main languages are Ukrainian and Russian. New Channel retransmits the signal by means of cable and satellite. New Channel is aimed at young, energetic, payable viewers. Based on the results of autumn 2008 New Channel is a top-rated channel in Ukraine for the specific audience ranging from 14 to 49, 50+.