Founded in 1945 and headquartered in Milan, Italy, Framesi products are marketed and sold in over 70 countries worldwide. Always aware of the challenges hairdressers face when performing color services, Framesi manufactures the preferred haircolor of hairdressers the world over. Framcolor 2001 and Framcolor Futura leave the hair in superior condition with incredible shine. And now, Framcolor Glamour provides the exceptional results that you would expect with Framcolor 2001 and Framcolor Futura, with 100% gray coverage. Additionally, Framcolor Eclectic is the next generation of demi-permanent cream hair color with cutting edge Encapsulation Technology Framesi products have always been professional-only, sold exclusively to licensed hairdressers. Believing that the hairdresser should always have the authority to recommend the best products for the client, Framesi never sells its products to retail chains or discount beauty outlets. Diversion of Framesi products is almost non-existant. In addition, Framesi is proud to offer a global network of certified Framesi technicians to support the hairdresser, as well as the industry-preferred salon rewards program, Elite Moda Capelli.