Shop & Trade was born back in 1994, when Marianna Founda and George Souranakis decided to bring authentic and cool fashion forward brands in the Greek market. The company gradually earned more and more customers, know-how and credibility in the market, while enriching its portfolio with international and established brands. Meanwhile, it entered the retail market by operating multiple mono brand stores and corners in the main urban areas in Greece. Today Shop & Trade is a solid omnichannel platform importing and distributing apparel, footwear, accessories and wellness brands in Greece, Cyprus and Southeastern Europe.