THE GEN MEDIA APPROACH - INNOVATIVE. ROBUST. EVOLVED. Gen Media Partners is an integrated sales and marketing company that steers the operations of McGavren Guild Media, Local Focus Radio, HRN Media Network, MG Malls, and more. We are the largest independent radio representation firm in the U.S., with a platform of more than 1,000 exclusive radio stations in 330 markets with 98 percent coverage across the country. With our unique cross-selling approach to media advertising sales, we create national, regional, and local campaigns across radio, TV, digital, out of home, malls, events, and more. This new multi-level model of media sales representation introduces new and more advertisers to radio and delivers engaged consumers for brands. We call this The Gen Media Approach.