Auctionata Paddle8 was the leading online platform for art and luxury collectibles and one of the ten biggest auction houses (outside of China) with over 800.000 customers worldwide. The company attracted consignors, business partners and buyers with over 700 livestream auctions and an online shop with more than 25.000 objects from over 14 categories. As the inventor of the livestream auction, the company broadcasted auctions in real-time via desktop, mobile devices and mobile app. Business ceased in April 2017.