Visit Skellefteå wants to take a hands-on approach to upgrade the attractiveness of the region of Skellefteå on local, national, and international levels. Everyone profits from better growth in the tourist industry and its related segments. Visit Skellefteå is aimed at organisations, companies, and local and government agencies in the region of Skellefteå which in their business activities can benefit from better growth and the development of Skellefteå as a destination. Visit Skellefteå AB is owned by commerce and industry (51 %) and the municipality of Skellefteå (49%). Together we can create a more dynamic city and vivid rural area, which can fuel even more positive growth in Skellefteå.