Merqurio: closer to customers, closer to market Books, services, relationships and marketing on behalf of public and private healthcare systems: increasingly competitive and fragmented markets require quick and effective actions. Innovation or tradition? Is communication to explore new technologies or rely on traditional channels? Marketing and sales operations are facing new challenges from the pharmaceutical market. The goal is to optimize contacts and relationships and create value by reducing costs. Merqurio provides pharma companies and national health system with new ways of interacting with doctors and pharmacists through their own media and publishing experience in marketing pharmaceutical products.