Welling & Company has been providing actionable and insightful information to our clients since 1971. Our core business is conducting proprietary (single‐client) and syndicated (multi‐client) market studies for clients in the upstream and midstream Oil & Gas segments. Our objective is to provide our clients with a deeper understanding they require that will aide in; • establishing and validating strategic direction • improving market share • risk mitigation • identifying and justifying investment • benchmarking performance • identifying and reducing customer defection • addressing internal bias • product and market differentiators • technical challenges and gaps • needs assessment (execution) • defining competitive landscape We provide a full range of data driven consultative solutions eliminating the uncertainty that often impacts decision making, resulting in lost opportunities. Welling & Co research and analysis will help clients reconsider established norms, eliminate internal biases, maximize their market understanding, solve problems, identify opportunities, and optimize performance. A simple process focused on delivering quality, verifiable and actionable data accompanied by insightful analysis and supplemented by an online software tool providing a flexible platform for analysis.