IKRA Global: Innovative consulting and educational technologies. We focuses on issues of innovative development of companies, change the attitude of world business towards innovations and promote creative thinking. We have our own methodology for creative problem solving — CRAFT (Creative Algorithms, Frames and Tools) and deeply understand other methodologies — design-thinking, TRIZ, lateral thinking, JTBD. And synthesize them to our customer requests. Today IKRA consults more than thirty companies, including VISA, Coca-Cola, Danone, RaiffeisenBank, Tele2, Philip Morris International, Cartier etc.