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Maria Backs
Senior Director Customer Success at Optivo, An Episerver
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Work Experience
Feb 2014 - Present · 10 years and 10 months
Senior Director Customer Success
Nov 2017 - Present · 7 years and 1 months
Teamleiterin Kundenbetreuung
Nov 2014 - Present · 10 years and 1 months
Key Account Manager E-Mail Marketing
Feb 2014 - Oct 2014 · 8 months
Company Details
501-1000 Employees
Optivo has been part of the Episerver Group since late 2016. In April 2017 we took the next step and combined the two brands: As Episerver GmbH in Germany we offer you the Episerver Digital Experience Cloud™, a solution that combines content management, Commerce, Omnichannel Marketing and AI-based Personalization in one unified, user-friendly platform. Of course, we will continue to inform you about interesting trends and best practices. But not so much on this company page anymore. So please follow the official Episerver company page: https://www.linkedin.com/company/episerver-ab/ Look forward to learn even more about exciting studies, webinars and industry information. Episerver Digital Experience Cloud™ – A single unified platform to smartly manage digital content, commerce and marketing in the cloud. Agile marketers, content managers and merchandizers can all benefit from intelligent personalization capabilities. Episerver Campaign (former optivo® broadmail) – Allows omnichannel campaigns to be successfully executed via email, print, push, SMS, social media and the web. Personalized emails and product recommendations are automatically sent according to the customer’s individual real-time behavior. Episerver Campaigns partners with leading brands like Accor, Babbel, Best Western, Bosch, Deutsche Bahn, Henkel, HolidayCheck, InnoGames, Jack Wolfskin, Olympus, PAYBACK, QVC, TUI, WWF, and Zooplus. Episerver CMS – The Episerver content management system allows companies to manage and scale their content and tailor customer experiences at an enterprise level – with the most diverse range of languages and markets, and for various brands and teams. Episerver Commerce – Episerver Commerce effectively unites content and commerce for relevant, seamless customer experiences and better engagement. Marketers and merchandizers get better engagement, increased revenue and a lower total cost of ownership. Episerver Personalization – Provides omnichannel personalization of content and product recommendations. Backed by machine learning algorithms, Personalization ascertains and then acts on customers’ real-time behavior – and is seamlessly integrated with other Episerver solutions.
Year Founded
2001
Social Media
Linkedin
Industry
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HQ Location
Wallstrasse 16 DE,Berlin
Keywords
OmnichannelCross-ChannelEmailmarketingNewsletterSMSOnlinePrintSocial MediaFaxCustomer Experience
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