mmi stands for Me, Myself and I. mmi is an accessories and lifestyle brand for the 8 to 16 years old Tweens. It also has a selection of items for the younger girls, from the ages of 4 to 8, that we call minimmi. And because every woman has a girly side, mmi also addresses the adult female offering lots of items to be worn in relaxed and casual environments. The brand also offers plenty of matching mother & daughter styles. mmi was created in September of 2014 and is part of KNOT - Just for Kids Group.