The General Store specialise in retail strategy & innovation. Services provided include Brand Strategy, Retail Marketing Mix Strategies (product, pricing, distribution, presentation, promotion, people and process planning), consumer insights, workshop facilitation and creative innovation work (store design, advertising, digital, ecommerce, loyalty programs). Clients include Alliance, Barbeques Galore, Fable Food Co., Frasers Property Group, freedom Furniture, Hamilton Island, Jaycar, rebel Sports, Shoes & Sox, Salvos Stores, Supercheap Auto, Thrive Homes & more.