The only reliable measure of success: Fans Stop for a moment and answer the following question: Does your product, your brand or your company have fans? And if so, how many of them do you know by name? If you find that one hard to answer – welcome to vm-people. The economic value of fans has been scientifically proven. Fans are the Number One Sales Driver. We at vm-people support companies when it comes to gaining fans, retaining them long-term and keeping them delighted on a lasting basis.