Established in 2016, 800 Pound Gorilla Media was started by managers of comedians in need of a company that would bring a modern focus of behavioral targeting, digital marketing and fan engagement around comedy video projects and audio. The company has released over 500 comedians’ projects and has partnered with companies like Netflix, Kevin Hart’s LOL, and All Things Comedy. The company has also produced and released over 60 stand-up comedy video specials on various platforms, including two of the most successful comedy specials ever on YouTube, Mark Normand’s Out To Lunch and Matt Rife’s Only Fans.