●Introduction Following the globalization and diversification of the financial-services industry and the development of the domestic regulations regarding merger & acquisition, Cathay Financial Group establishes its presence in Taiwan on December 31, 2001, with registered capital of NTD$120 Billion. Composed of insurance, securities, banking and other diversified financial institutions, Cathay Financial Holdings has become a full-functioning financial platform. With many sales branches and professional sales representatives across Taiwan, Cathay is to develop its cross-selling strategy and provide a one-stop shopping convenience for its customers. ●Business Strategy ※Integrate every subsidiary's resources and provide financial services in all aspects in order to let customer enjoy 'One Stop Shopping' services. ※Develop integrated financial products tailored towards customer's needs and become customer's best partner in 'personal investment planning'. ※Continue to improve IT system to satisfy customer's demand for timely information. Internally, we will enhance IT system to support the automation of decision making, internal audition, risk management, sales information, and operational management. ※Strengthen employee's professionalism and job satisfaction in order to provide best quality financial services to customers. ※Seek synergies from integrated management and reward customers and shareholders from lowered costs. ※Establish superior brand image and to become the most trustworthy financial company perceived by every customer.