Styloola is a gamified social fashion platform in which users challenge each other to define what is cool and become Fashion Icons. Users can discover and share clothes from stores around them, vote and get votes from our community to increase their StyleRank. Styloola also provides a mobile solution to help shoppers navigate the streets in search of the perfect shoes or bag and for boutique owners to reach those eager shoppers who are nearby. With the information we collect we can offer Brands and Stores innovative ways to reach and interact with customers while they are shopping.