Probe is an Italian institute that was born in Milan in 1997 as a group of market research professionals: since then it has been evolving within quantitative and qualitative research fields. For about 20 years Probe successfully took care of foreign clients, coming into contact with new research trends and new techniques for collecting data: on the wake of these stimula it has continued to innovate, fully developing some different proprietary products thanks to which it has strengthen its presence in its market of reference. 2018 started with the decision of opening to the Italian market, by importing Probe! peculiar style: not only a simple market research institute but a real partner to its clients, characterized by a strong consulting approach, capable of sharing their vision and supporting their business choices. Today Probe! and its partners are spread all over the world.