“Launched in 2011 the "SQcuola of Blog" is a Distance Learning MSc in Social Media Marketing which aims to create a "new breed" of Italian New Media Professionals capable of assisting companies in coping with the arising complexity of a Social/digital Environment. Through a 500 hours blended e-learning course, online seminars, interaction through social networks (social e-learning) our students practice Social Reputation, Social Copywriting, corporate social content, storytelling, video, microblog, Social Listening, Social Positioning SEO, Community Management. We truly create a network of trained professionals for Italian and foreign companies to pick and choose their future aids. See http://sqcuoladiblog.it for further details Competences: Social Reputation (Monitoring and improvement brand or individuals‘ online reputation) Social Copywriting (Storytelling, textual, video, microblogging, blogging) Social Listening (defining social media engagement strategies upon online conversations) Social Positioning SEO (improving the visibility of a website or a web page in search engines) Community Management (management and interaction on social multi-channelled platforms) Personal & Network Branding (Corporate Digital PR, Social Media policies & Guidelines)