Industrial automation is based on detecting the presence, position, or quality of an object, in any production and logistics sector. To innovate this area and facilitate the transition to industry 4.0, the DATASENSING project was launched, which will combine the Sensor & Safety / Machine Vision Business Unit of Datalogic, a world leader in automatic data acquisition, and M.D. Micro Detectors, a company operating in the design, production, and sale of industrial sensors. DATASENSING intends to strengthen its presence in industrial automation globally through a complete offering of sensors in various technologies, optoelectronic devices for the safety of machines and production plants, automated vehicle guidance and machine vision for Smart Manufacturing.