Gooru is the first ever customizable solution for live streaming and video on demand. First delivered in 2014 for Wouzee in Madrid, Spain, the technology leveraged its success as a new breed of content delivery to grow into a SaaS, business-to-business solution for content delivery, marking its entry into the U.S. market and establishment as Gooru in 2016. Gooru seeks to deliver relevant content without boundaries by allowing you to customize the way you stream videos and connect audiences that want relevant content. Gooru for Business Gooru offers a white label video streaming SaaS solution so that businesses can choose ownership over their video sharing experiences. Gooru’s platform is made up of HTML5 video, a web-based management dashboard and mobile app. In addition to enabling a brand-owned video sharing experience, Gooru creates a revenue stream to its users by integrating with commercial ad servers. Gooru for Consumers Gooru provides consumers with a platform for sharing and watching videos they care about. Gooru videos can be shared in real time or archived so that they remain available for viewing on demand. Consumers too can customize their own Gooru experience within their own website or blog that can be accessed on desktop or mobile devices.