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Marcela Balart
Strategic Communications Director at The Impact Agency Australia
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Work Experience
Strategic Communications Director
2023 - Present · 1 years and 11 months
2016 - 2021 · 5 years
State Media Manager - Nsw/Act
2018 - 2021 · 3 years
State Corporate Affairs Advisor Nsw/Act
2016 - 2018 · 2 years
Company Details
We are an agency designed for a new world. Born into PR, evolved through the digital revolution. We have consciously-disrupted ourselves to stay ahead. We THINK deeper, CREATE differently and CONNECT to the people that matter to you the most. A unique hybrid bringing together the best of multiple disciplines, so that your brand makes a huge IMPACT in a complex landscape. We believe in the power of deep human insight You have to go beyond knowing your customer, to truly understand them; their behaviours, influences and social environment. We uncover the true problem to solve and the opportunity for your brand to make an impact in their lives. We believe in creating moments There have never been more channels for you to reach your customers. But people don’t live in channels, they live in the real world. Moment to moment, swipe to swipe. To make an impact you have to design and overlay powerful moments of connection at the right time, in the right place. We believe in thinking & making Speed and agility are key today. We think and make in real time; creating, curating and continually evolving the story. Measuring, learning and redesigning. We design the right message, for the right moment, for the right media. We believe in making a real IMPACT On your customers, your staff and importantly, your bottom line. In the new world, traditional marketing will be ignored, you must make an IMPACT. We are The IMPACT Agency.
Year Founded
1999
Social Media
Linkedin
Industry
Public Relations and Communications Services
HQ Location
Level 2, 67-69 Murray Street Pyrmont, NSW 2009, AU
Keywords
Human UnderstandingBehavioural EconomicsPersona DevelopmentBehaviour ChangeMoment MapsResearch & InsightsReputation ManagementAnalytics & Marketing ScienceWorkshops & EducationContent
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