Lichtplanners vision on light. Light addresses our senses. Light influences our state of mind. Light creates clarity and atmosphere. Light influences the way people feel, act and buy. The world of today is a paradox of growing individualism and an increasing need to “belong”. We all have the need to feel unique, to feel important, to know that our lives make a difference. While, on the other hand, we also feel the need to connect to other individuals. Managing this paradox is paramount for being succesfull in retailing. Light is one of the most important means in realizing success in retailing, whether you are a discounter or an A-brand store, light will tell your customer who you are. Light is functional, is a means to replace “darkness”. Through beautiful armatures, spreading white light with the intensity, beam angle, color temperature, etc, light tells the right story of your shop to your customers. Meanwhile keeping a close eye on cost of purchase, power usage, cooling, live time, etc., thereby ensuring a maximum return on investment, and using state-of-the-art technique Lichtplanners is able to optimize your shop. Light influences the senses and emotions of your customers!