The new O2O. Connecting Cannabis - Bridging the gap between Canadian cannabis brands and retailers. Are you a Retailer? As a retailer on O2O, you gain FREE access to thousands of marketing materials from over 100 brands, create meaningful connections with brand reps and order physical in-store materials that assist your store in product education, product promotion and sales. Are you a Brand? With O2O brands gain control over segmented trade marketing distribution, metrics and reporting, and strategic marketing communications ensuring that your brand reaches new or selective heights with key retail partners.