Etic: of, relating to, or involving analysis of cultural phenomena from the perspective of one who does not participate in the culture being studied. Etic Lab is a research and design consultancy operating at the forefront of the digital technologies that are transforming our culture, our politics and our daily lives. We work alongside partners from business, academia and civil society to conduct research, build applications and execute projects which use radical new ideas to create meaningful results. For us, it’s not enough just to have an original thought – we try to use what we know to alter our given reality, and ultimately it is this sense of expanded possibility which we hope to share with our clients and collaborators. Since our foundation we’ve designed and implemented a variety of different technical interventions, involving digital strategy, automated communications, data analytics and machine learning, in a range of different fields, from debt management to tenants organising, and interspecies communication to the provision of free and confidential legal advice. Our expertise runs the gamut from data science and programming to organisational psychology via cybersecurity, graphic design, contemporary art and critical media theory, but we set no predefined limits on the kinds of projects we engage with. If you have an idea that everyone around you keeps telling you is impossible, please feel free to get in touch with a member of our team – redrawing the bounds of the feasible is all in day’s work at Etic Lab.