We use unconventional thinking and approaches to deliver uncommon sense. We bring this to the heart of the decision-making process to help brands innovate, communicate and grow. Companies and brands like PayPal, Unilever and Twitter. We believe brands are most likely to succeed if they are built on a foundation of insight and a rigorous understanding of real people and their culture. We combine that with our brand expertise, sector knowledge and smart thinking to get to the transformative insights that make a real difference. We have offices in London & New York as well as a handpicked global partner network for a truly global reach. Also within our group are quantitative specialists, the numbers lab, insight communication specialists, Insider, and kids & family consultancy, The Pineapple Lounge. If you want to collaborate, get in touch.