Effective plan is an innovating worldwide eCommerce novelty gifts retailer, managing a product catalog of over 100K SKUs. Our products are fulfilling the human need of self expression, humor and belonging. The company is highly data driven using top technology, and in-house developed AI and BI softwares, supporting advertisement, inventory management, pricing and other sales and fulfilment processes. With its in-house manufacturing facility based in Miami USA, Creative studio in Israel and sales partners in Germany, Effective plan sells throughout various marketplaces and is constantly growing.