Qmetrics is a consulting company in Marketing and Business Intelligence based in Portugal. It has been working in the field for more than 20 years specialising in using analytical methods to support its clients in managing experiences (Customer, Employee, Brand, Product and sales points Experience). In these areas, Qmetrics contributes to establish effective action plans aiming to improve experiences and ultimately business economical outcomes. Qmetrics researchers have a robust scientific approach, further improved by innovative methodologies. Since its origins it has a close collaboration with the academic field, which provides a plus to its research. The company’s expertise is proven by the numerous clients in different activities sectors.