Sahara Motors was established as an Egyptian Investment Company under the law #8 in 2004. The company aim is to produce in Egypt a unique category of vehicles: Sand Rails. This will provide the local market with a line of innovative products oriented to the tourism business and in general to those individuals and institutions that require to drive extensively in the desert in areas, especially in soft sand dunes, where traditional vehicles, even 4x4, would have not been able to provide an acceptable level of performance.