Ruba SEZ Group started operations in 1971 and as years passed and one generation continued the legacy of the generation before. The business developed into a dynamic group of companies with the common goal of contributing to the economic and social growth of Pakistan. Today the group includes electronics, automotive, investment, SEZ and consumer divisions working diligently to produce, market and distribute world-class products and services. Looking forward towards a promising future; the Group aims to share positive growth with investors, stakeholders and employees. Spread across 6 countries, the group is run on internationally renowned systems and procedures. Day after day, professionals of the highest caliber meet and exceed expectations.