Mania Group established in 2002 with the launch of the Mania Jeans brand - young men's fashion clothing. In early March 2017, the group established the "NOIZZ" brand - children's fashion clothing. In November 2020, the group established the "SIS" brand - fashion activewear for active women. Today, Mania Group operates three chains, about 96 stores via franchisees throughout Israel and United Stated.