SOUTHERN LION, an equal-sharing joint venture between LION CORPORATION, JAPAN and LAM SOON (M) BHD, is a leading and active FMCG marketing company. The company is truly committed to creating and building great brands that will improve and shape the Malaysian lifestyles. Apart from being an ISO 9001 accredited company, we are also honoured to be certified under ISO 14001 for Environmental Management and GMP for toiletry goods. Due to the rapid expansion of our business, we invite rare individuals with challenging minds to join us in managing & building brands that will shape the consumer minds. Corporate Mission At Southern Lion, we strive to continuously improve the quality of life of Malaysian consumers by offering them products of innovative concepts at affordable prices. We do this by consciously listening and understanding the needs of our consumers. We challenge to win their hearts so that we can have a lifetime of profitable business. In this process, we strive to enhance the values to shareholders, customers and employees.