Over the past 25 years, Smart Media has assisted organisations in embarking on over 2,000 annual report journeys – more than a hundred of them integrated. The Company’s business is built on three strategic pillars: Smart Labs (research and development), Smart Academy (capacity building that empowers report preparers), and Smart Works (the core business). This aligns with the Company’s Mission to make the making and the reading of annual reports a joy. Doing business in Asia, Middle East and now Europe, the annual reports prepared by Smart Media have won acclaim internationally, including the Platinum Achievement Award for winning the highest number of awards for clients at the International ARC Awards, USA and Red Dot Awards from the Nordrhein Design Centre, Germany for design excellence. With a rich history of research and development, Smart Media has fuelled innovative ideas that go beyond traditional annual reporting. We disseminate new thinking through eBooks and consultancy, and our Smart Blog™ discusses a wide range of trending topics. The Company disseminates the practical experience gained by working with report preparers at events organised by professional accountancy bodies and others. These initiatives are reinforced with our partnership with the IIRC and others in mainstreaming integrated reporting in the Middle East. Smart Media is one of the International Integrated Reporting Council’s Training Partners. Through the Smart Academy, the Company builds the capacity and competency of individuals and corporates in the preparation of integrated reports. To do so the Company uses a combination of workshops and on-the-job training. In addition, to effectively meet the diverse requirements of different stakeholder groups Smart Media encourages clients to produce their integrated reports in a choice of formats such as print and online HTML, as well as executive summaries in video or other digital formats.